IKEA
Effect

Black Friday TinyDeals

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Use Black Friday as a moment

...to take a stand against throwaway culture and champion IKEA’s commitment to long-lasting products.

Challenge

Black Friday Tiny Deals

A tiny alternative on the biggest sale of the year. On a day, that’s all about “the biggest deals ever”, IKEA turns the spotlight on their smallest: Free spare parts. Because they believe that extending the life of what you already own should always be an option, before buying something new. Not just on Black Friday – but all year round.

Idea
Black Friday Tiny Deals
Extend the life before you replace it.
Pick up your free spare parts in our stores or order them at IKEA.com – all year round.

Awards