Tryg Insurance, TrygFonden & TryghedsGruppen
Effect
135% increase
in awareness about TrygFondens initiatives
23% increase
in Brand appeal (compared to previous Tryg campaigns)

Have you saved lives without knowing it?

Back to work
All cases from client

Many Tryg Insurance customers don’t know that by choosing Tryg,

they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is providing publicly available defibrillators all across Denmark.

Challenge

Have you saved lives without knowing it?

To tell people of this fact, we invited Tryg customers to meet a very special Dane whose life they have impacted deeply – without even knowing it.

Idea

Awards