People had the misconception that shopping for groceries on nemlig was expensive, despite the fact that they match the prices of more than 1,500 products from discount supermarkets.
Challenge
Having a physical supermarket comes with a cost. Literally.
So we turned the biggest difference between online and physical supermarkets into a rational reason why nemlig is actually quite inexpensive. Not having physical supermarkets means not having to pay for unnecessary expenses like rent, service calls, fancy signs and POS materials. So we simply turned all the costs that come with running a physical supermarket into reasons why prices are lower at nemlig.
