Results are on their way

We keep checking too

Results are on their way

We keep checking too

750,000 Danes

reached in just one week

23,000

interactions (likes, comments, and shares)

23%

are now considering drinking less

70%

have reflected on the downsides of drinking too much

63%

ad-recall within just two week

+1 mio.

views on Social Media

45%

View Through Rate

45%

made aware that it’s possible to quit smoking, even though you don’t succeed at first

57%

reflect on their alcohol consumption

19%

wanted to drink less after watching the film

3 min and 18 sec.

spent with campaign message on average

Results are on their way

We keep checking too

59%

are now considering getting tested

81%

of the target audience liked the film

59 seconds

spent with the campaign on average

54%

less peer pressure

2100%

higher engagement rate than benchmark

61%

organic reach

78%

think more about consumption

Cost per action: 3€

Category benchmark: 118€

+760%

engagement

78.200

talked to their dad about cancer

32.000

Danes commented, liked, and shared the film

415.000

Danes reached organically