Danish Cancer Society + TrygFonden
Effect
59%
says that the campaign made them reflect on their alcohol consumption
22%
says that the campaign have made them want to drink less
60%
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Party Poppers

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All cases from client

Seven in ten young Danes have had a party spoiled by a drunk friend.

How could we get young people to reflect on drinking less?

Challenge

Are you stealing the party from your friends?

Put the spotlight on the friends who miss the party because they have to look after someone who drank too much. Their night is lost, too.

Idea

Awards