Danish Cancer Society
Creative Agency
Copenhagen
Office
+45 9156 5600
Contact
info@rblm.dk
Pilestræde 10
1112 CPH K
DK
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Work
Robert/Boisen
Robert/Boisen
Danish Cancer Society + TrygFonden
Effect
59%
says that the campaign made them reflect on their alcohol consumption
22%
says that the campaign have made them want to drink less
60%
ad-recall
Party Poppers
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All cases from client
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PLAY
Seven in ten young Danes have had a party spoiled by a drunk friend.
How could we get young people to reflect on drinking less?
Challenge
Are you stealing the party from your friends?
Put the spotlight on the friends who miss the party because they have to look after someone who drank too much. Their night is lost, too.
Idea
PLAY
Awards
Drink less. Regret less.
Contact
+45 9156 5600
info@rblm.dk
Visit
Pilestræde 10
1112 CPH K
DK
Follow
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Instagram
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